After NY, Paris and London... eventually Milan ! 4 big players: Women (including Women Direct), Why Not, Elite and IMG. 3 followers: D management, Next and Fashion. two smaller units: Joy and Brave. One ghost agency with no more big names: Beatrice. Once again, some major changes this year linked to what happened in NY with Paul Rowland but also to the increasing appeal of Elite Milan...

Women
Angela Lindvall and Caroline Trentini switched from IMG to Women like in NY. New face Daphne Groeneveld is just becoming very big this season (not even represented in Paris or NY yet...). Women and DNA have more and more girls in common (Stella Tennant, Doutzen Kroes,...) and Kirsi Pyrhonen is now one of them. Several new girls joined Women including Dorothea Barth-Jorgensen (from Elite) and Veranika Antsipava (from IMG) and Lakshmi Menon + Melissa Tammerrijn (from D).

Why Not
Living quietly on its special alliances with DNA (welcome to the Kenny sisters) and Marilyn (hello Marija Vujovic). Why Not welcomed new faces like Anaïs Mali or Mayara Rubik Marchi. Nicola Haffmans joined Why Not (after leaving Next).

Elite 
Coco Rocha and Ali Stephens moved from Why Not to Elite. Anna Jagodzinska and Karmen Pedaru (after moving to Ford NY) left Next for Elite. Several models left Women for Elite (after moving to Ford NY) including Hanne Gaby Odiele and Rose Cordero. Alessandra Ambrosio left D for Elite.
Dorothea Barth-Jorgensen and Kiki Kang left Elite for Women.

IMG
Unlike the rest of the network, Chanel Iman and Jessica Miller did not switch for IMG in Milan... Tabea Kobach left Women for IMG and Ariel Meredith left Elite for IMG. Emily Didonato joined IMG in December.

Next
Tough year... Anna Jagodzinska and Karmen Pedaru left for Elite while Daily Lowe left for IMG. Elyse Taylor and Jessica Miller are still on the website of Next...

D management
D developed an alliance with Silent and represented the Silent girls during the last shows but strangely only Victoire and Melodie are still represented. Why not Anna and Othilia ? Eva Riccobono left Women for D and Ylonka Verheul left Why Not for D.

Fashion
The agency with many models who did not go to Next when it was created in Milan plus several faithful models like Christina Kruse, Solange Wilvert or Nastasa Vojnovic. No major switch to mention.

Joy

Danni Li moved to Women, Margaryta  Senchylo moved to Next and Edie Campbell left. Tough year for a small agency (especially after Toni Garrn had left for Women).

Brave
Not major switch at Brave where Carmen Kaas and Bianca Balti are the ambassadors.

2011: where is Valerija Kelava ? The big question...

Leticia Birkheueur, ex face of Armani Mania, Helena Rubinstein, Dior Pure Poison and H-Stern jewels has apparently switched back from Premier to Next London. She was recently on the cover of the December issue of Playboy Brazil. She still looks extremely beautiful.
Hopefully we will see more in 2011 !
Leticia is also represented by Next in NY, City models in Paris and Elite in Milan. 

Fabiana Mayer, a new face from Brazil, moved from Why Not to Elite Milan.
Fabiana has two credits in Interview Dec/Jan 2011 and is rumored to be featured in the new SS 2011 DKNY ad campaign according to thefashionspot.com... 
Fabiana Mayer is with Marilyn in Paris and NY and with Elite also in London.

It had to be NY first because the switch of Paul Rowland had an impact across the Whole Europe ! Why Paris for the Part 2 ? Because Paris saw a well established agency taking over its position of leader and the creation of new agency poaching a troop of supermodels and highly promising new faces from other established agencies...

January 
Masha Kirsanova switched from Viva to Elite and is now in the new Spring 11 Marc Jacobs ad campaign. A smart move with real effect one year after...Hopefully Masha will now be everywhere.

February
Flo Gennaro moved from Women to Viva and was in French ELLE with Mondino and in the FW 10 ad campaign of Guy Laroche a few months later. Better than with Women... Chanel Iman left Viva for Elite before moving later for IMG.

March
Caroline Trentini moved from IMG to Women... Lovely but nothing great happened for her in France in 2010.

April
Anabela Belikova switched from IMG to Silent, was on the cover of Vogue Russia and poached the M Missoni FW 10 ad campaign but more recently where is she ? Yulia Kharlapanova moved from Women to Elite Paris. And ?
First side effects of the Paul Rowland's earthquake with Rose Cordero and Ranya Mordanova switching from Women to Elite . Snejana moved from Women to Silent... No surprise as Women NY and Silent shared already Isabeli, Carmen and more recently Madisyn. Will she back in Vogue Paris one day ?

May
Kristy Kaurova moved from Major to Women and Samantha Gradoville also moved from Major to IMG later in 2010. Not always funny to belong to a network. Of course Anna Jagodsinka switched from Next to Elite... Antonella Maria Graef, Dafne Cejas, Hanne Gaby Odiele, Alana Zimmer, Karolin Wolter, Tao Okamoto, Daiane Conterato moved from Women to Elite. A gift from Paul ! Tough for Women as they really did a great job for all these girls... I think of Alana and her first major editorial story in Numéro...
Ariel Meredith left Elite (too crowded...) for IMG. And ?

June
Karmen Pedaru also left Next for Elite but it took ages to see her name on the Elite website... Legal aspect ? Reina Montero left Women for Elite... Elite needed to hire bookers ! Desperately actually... So many new girls coming and so few girls leaving. Nothing to complain about...

Summer
Valerija Kelava left Next Paris and was nowhere... Agnete Hegelund left Ford for Next and Noemie Lenoir left also Ford but for Elite.

September
Chanel Iman left Elite for IMG and Jessica Miller left Next for IMG (even if she is not credited yet for legal reason). International moves of networks... 

October
Querelle Jansen is back and not with City models she left (like many other models recently. Sad actually) for Nathalie. She did the Giles Deacon fashion show and is strongly rumored to be in the new Miu Miu Spring 2011 ad campaign for our big big big pleasure. Smart move. Nicola Haffmans moved discreetly from Next to Silent. Results expected soon like for Ymre Stiekema who left Elite for Viva ealier this year and who is supposed to be back soon in the French publications... Viva where Elsa Sylvan left for a new agency still unknown... Same story for Tara Gill, Fabiana Semprebom and Marcelina Sowa more recently. Olga Kurylenko, Ex James Bond girl, left Women to go back to Next...

November
Big Surprise...... Suddenly we heard a rumor that a new agency was born in October for the fashion shows. An agency called "Oui". It means Yes in French and therefore conveys a very positive message well heard by many supermodels especially Valerija Kelava who was expected to arrive at Elite Paris like Anna and Karmen... In a few weeks, Valerija was followed by Eden Clark and Rie Rasmussen leaving Elite, Tasha Tilberg and Kirsten Owen leaving Marilyn, Liliana Dominguez leaving City, Linda Vojtova leaving Nathalie, Inguna Butane and Ana-Claudia Michels leaving Women, Lizzy Jagger leaving IMG... All the well established French agencies were "contibuting" to the immediate success of Oui management... It became quite obvious that One management and Ford in NY (Paul...) and Tess in London were strongly sponsoring the project... One management even offered to Oui the Parisian representation of the Iconic Tanga Moreau and Ford NY offered to Oui the golden gemstone Mayara Rubik Marchi ! Will Tess will do the same in 2011 with the also iconic Georgia May Jagger ?
Addison Gill moved from Women to Marilyn but Hyun Yi Lee left Major for Women and Lily Cole & Ines Sastre left Marilyn for IMG (Storm's influence ?) while Ekat Kiseleva left Silent for IMG... Do you still follow all these moves ?

December
Anaïs Pouliot, the French girl in W (Paolo Roversi) and Vogue Japan (Dan Jackson) said bye bye to Women for Elite. Darya Kurovska left Women for Elite (did we tell you that Ford NY does not like to work with the Women or Next European networks)... Vanessa Lorenzo left City for IMG... Hilary Rhoda and Caroline Trentini were not on the websites of IMG Paris and Women Paris when I closed this article... Only maintenance ?

2010 was THE year for Elite (many thanks Paul !) and was the year of the start of new promising agency called Oui management. 2010 was probably a bad year for Women and Next (both victims of the Ford NY/Supreme episode), Major, City, Ford and Marilyn for the number of girls poached by other agencies.

2010 was THE year of new blood with Game models in March and Oui management in October.

2010 was also THE year when the brilliant Frederika Levy, the late founder and Director of City models (1980), decided to move from this planet to Heaven in April. Carla Bruni, Helena Christensen, Anastasia Barbieri, Chandra North, Carolyn Murphy, Carmen Kaas, Teresa Lourenco, Ines Sastre, Ana Claudia Michels, Nina Brosch, Emma Balfour, Jamie Bochert, Chrystele Saint-Louis Augustin, Kim Inglinsky, the relooked Eva Herzigova, An Oost, Christina Kruse, Querelle Janssen, Hye Park and Polina Kuklina... They all participated to the success of the City agency of rue Jean Mermoz, the "Think different" City of Frederika. RIP Frederika. Hopefully City will make a strong come back in 2011. Top of my wish list for 2011 actually. 
Which French model agency will be the first one to credit on its website, blog or facebook wall a "new" model freshly poached ? Waiting for your best bets ! Happy Xmas

Sources: thefashionspot.com and many hours spent on the websites of the agencies...

I already mentioned earlier that Hilary Rhoda was not anymore on the IMG Paris website... I thought like everyone else that it was simple maintenance but, since today, Hilary is now not anymore on the IMG websites of NY, London, Milan... and Paris ! Still maintenance or the biggest surprise for 2011 ? To be continued...