After NY, Paris and London... eventually Milan ! 4 big players: Women (including Women Direct), Why Not, Elite and IMG. 3 followers: D management, Next and Fashion. two smaller units: Joy and Brave. One ghost agency with no more big names: Beatrice. Once again, some major changes this year linked to what happened in NY with Paul Rowland but also to the increasing appeal of Elite Milan...
Women
Angela Lindvall and Caroline Trentini switched from IMG to Women like in NY. New face Daphne Groeneveld is just becoming very big this season (not even represented in Paris or NY yet...). Women and DNA have more and more girls in common (Stella Tennant, Doutzen Kroes,...) and Kirsi Pyrhonen is now one of them. Several new girls joined Women including Dorothea Barth-Jorgensen (from Elite) and Veranika Antsipava (from IMG) and Lakshmi Menon + Melissa Tammerrijn (from D).
Why Not
Living quietly on its special alliances with DNA (welcome to the Kenny sisters) and Marilyn (hello Marija Vujovic). Why Not welcomed new faces like Anaïs Mali or Mayara Rubik Marchi. Nicola Haffmans joined Why Not (after leaving Next).
Elite
Coco Rocha and Ali Stephens moved from Why Not to Elite. Anna Jagodzinska and Karmen Pedaru (after moving to Ford NY) left Next for Elite. Several models left Women for Elite (after moving to Ford NY) including Hanne Gaby Odiele and Rose Cordero. Alessandra Ambrosio left D for Elite.
Dorothea Barth-Jorgensen and Kiki Kang left Elite for Women.
IMG
Unlike the rest of the network, Chanel Iman and Jessica Miller did not switch for IMG in Milan... Tabea Kobach left Women for IMG and Ariel Meredith left Elite for IMG. Emily Didonato joined IMG in December.
Next
Tough year... Anna Jagodzinska and Karmen Pedaru left for Elite while Daily Lowe left for IMG. Elyse Taylor and Jessica Miller are still on the website of Next...
D management
D developed an alliance with Silent and represented the Silent girls during the last shows but strangely only Victoire and Melodie are still represented. Why not Anna and Othilia ? Eva Riccobono left Women for D and Ylonka Verheul left Why Not for D.
Fashion
The agency with many models who did not go to Next when it was created in Milan plus several faithful models like Christina Kruse, Solange Wilvert or Nastasa Vojnovic. No major switch to mention.
Joy
Danni Li moved to Women, Margaryta Senchylo moved to Next and Edie Campbell left. Tough year for a small agency (especially after Toni Garrn had left for Women).
Brave
Not major switch at Brave where Carmen Kaas and Bianca Balti are the ambassadors.
2011: where is Valerija Kelava ? The big question...